People see an estimated 6,500 to 11,000 ads a day. With all this ad clutter, more people are tuning out all the messages marketers are using to get their attention. But for businesses to succeed, they need to be able to cut through this noise.
Like all businesses, law firms rely on marketing to grow. To bring in more clients, those clients must know your business exists and choose you over competitors.
How can your law firm cut through the noise and reach potential clients with internet marketing? Read this guide to discover how to create a successful law firm marketing strategy.
Plan Your Marketing Strategy
Before buying billboards or launching ads on Facebook, you need to understand who you are marketing to, how you will reach them, and your budget.
The first step in building your marketing strategy is to set goals. Goals outline what you want to accomplish with your marketing efforts. Your goals help you understand the right marketing tactics for your business and outline how to measure success.
Next, you need to understand your audience. Conduct market research to learn about your audience’s demographics, interests, behaviors, needs, and desires. Use this information to create personas that help you craft marketing copy that will get their attention.
Finally, set a budget. There are tons of marketing tactics that your law firm can use, and trying to incorporate all of them can get expensive fast. So plan to incorporate the marketing tactics that will bring the most return on investment.
Focus on Digital Marketing Tactics
Today, most people search for lawyers and other local businesses online. This trend makes having a website essential for your law firm.
Often, your website will be the first point of contact with clients, so you need to make a good impression. Your website should be user-friendly, informative, and professional. With a good website design, you can prevent potential clients from bouncing from your website and instead turn them into clients.
Your website also needs to be optimized for SEO so potential clients can find it in their search results. By incorporating relevant keywords that your audience uses, you can appear higher in their search results. The content on your site should answer your customer’s questions and show how your law firm can best meet their needs.
You also want to optimize for local SEO. Local SEO helps individuals searching for “lawyers near me” find your law firm. So claim or create your profile on review sites like Google My Business and Yelp to boost local SEO.
A professional website and SEO are musts for your law firm’s digital marketing efforts. But, there are many marketing tactics you can use to reach your customers. The following tactics can expand your organic and paid reach to increase your website traffic and marketing leads:
- Content Marketing
- Social Media Marketing
- Pay-Per-Click Advertising
All these marketing tactics are very time-consuming, and many lawyers don’t have the time to manage them. But many businesses offer law firm internet marketing solutions to help you create a successful marketing strategy.
At the beginning of the marketing process, you made goals you wanted to reach. To determine if you achieved those goals, you want to measure key performance indicators. Key performance indicators you want to track include website traffic, brand awareness, and conversion rate.
Compare your expected results to the actual results from your campaign. Determine where you can optimize your strategy to improve on those results.
Law Firm Marketing Made Easy
The above steps can prevent your law firm from creating poor marketing messages that people ignore. Taking the time to plan, choose the right tactics, and measure allows your business to write copy that connects with and motivates your audience. A motivated audience is more likely to act on that message and become a new client.
Read more helpful marketing tips in the marketing section of our website.